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Global brand is in 85 countries and regions.
January 31, 2011
By: TOM BRANNA
Editor
Starting in February, Shiseido will commence sales of its global Shiseido brand prestige skin care and makeup lines in the Newly Independent States (NIS) of the Republic of Armenia and the Republic of Belarus. The move is in line with the Japanese cosmetic giant’s established marketing strategy centered on Europe and the Americas. In Armenia, Shiseido Europe S.A.S. will handle the import and sales of products by concluding contract agreements with three cosmetics retail chains with “proven ...
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